A coast that promotes sustainable tourism
Beihai Silver Coast
Location: Beihai, China
Client: Beihai City Government
Program: a coherent overall strategy for a research area of 40km2 and planning area of 6,3km2
Beihai Silver Coast is a very special place – but also a place full of contradictions. After being invited to work on the urban design for parts of Silver Beach, we were surprised to find a situation rich of stories and with great natural beauty, but also with many “modern ruins” of half finishes plans and construction.
We decided to take a broader look. Beihai lies in the shadow of Hainan, the most popular beach destination in China and it competes with the most beautiful destinations in South-East Asia just a few hours away by plane. Therefore, we advise to concentrate on the large domestic market, with Chinese elderly and young families as the main target group. We recommend integrating the coastal development and the city through urban design. The proposal includes a Target Group Strategy how to cultivate the two main markets, and an Urban Design Strategy how to form a good relationship between City and Coast and how to build an attractive place to visit.
2016 Competition design complete
MLA+: Anna Khordyreva, Brechtje Spreeuwers, Di Huang, Martin Probst, Milena Zaklanovic, Ruizhi Cao, Tomasz Cromption, Wenchi Yang