Masterplan for a 100 ha redevelopment site within the city industrial belt
Location: St. Petersburg, Russia
Client: Glorax Development
Programme: Redevelopment masterplan, architectural strategy, branding
Glorax development asked MLA+ to continue the work on the area for which we created a winning proposal at the competition in 2016.
The masterplan is based on the principles of a traditional city. It continues the grid of adjacent historical St.Petersburg. The structure is formed around a new central spine and urban squares. Next to urban centralities we create a green network for slow movement. We create series of neighbourhoods, making each individual, based on its own special feature and relating to its urban context. The diversity of neighbourhoods was taken further into branding and developing system of lifestyle products client could offer on the market.
2017 Masterplan, architectural strategy
MLA+: Markus Appenzeller, Ildar Biganyakov, Yana Golubeva, Violetta Gunina, Fedor Kirsa ,Viktor Korotych, Yaroslava Nesterenko, Chris Steenhuis, Mikhail Stepura, , Daniil Veretennikov