Solving transport problems and increasing the quality of life
Strategic Cycling Mobility Consultancy
Location: Sao Paulo, Rio de Janeiro, Brazil
Client: City Administration of Sao Paulo, State Government of Rio de Janeiro
Program: Strategic consultancy on sustainable urban mobility and integrated development
The modern Brazilian metropolises are not only suffering from enormous social inequality. The shortcomings of 20th century urban planning are increasingly holding the historically and culturally rich metropolises back from developing into attractive cities for the new generation of Brazilians. Patterns like mono-centricity, mono-functionality, segregated urban layout, car dominated urban space, and engineered natural assets are some of the barriers for regeneration that are not alone Brazilian problems. They are worldwide results of an urban planning paradigm that promised efficiency and perfection, but can only deliver it to a certain point. Recent protests in Brazilian cities show that inequality and (dis-)comfort in Brazilian urban life has reached a level, where people start to want more.
MLA+, together with a group of public and private partners of the Dutch Cycling Embassy, is advising the City of Sao Paulo and the State of Rio de Janiero on how a more diverse urban mobility can improve people’s lives. The Netherlands are the example of how balanced modal share and integrated urban planning can lead to a high quality of urban life. With a share of 30% modal share cycling is playing an important role in the Netherlands.
The projects involve public advocacy for better urban mobility, strategic advice to policy makers, government departments and stakeholders as well as technical assistance for integrated mobility and urban planning.
Stages:
2013 Workshop, Film
Animation about what cycling can do in Brazil
Team:
MLA+: Markus Appenzeller, Martin Probst
Berenschot, Move Mobility, Twente University, City of Amsterdam, Dutch Cycling Embassy
